Campaign Results and Analytics

Once a campaign starts calling contacts, VozAgent tracks every call and gives you a clear picture of how the campaign is performing. This article explains where to find campaign results and what the numbers mean.

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Campaign Progress Overview

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From the Campaigns List

The quickest way to check campaign performance is from the Campaigns page. Both card view and table view show real-time progress.

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Card View

Each campaign card displays:

• Status badge — The current campaign state (Active, Paused, Completed, etc.)
• Goal — The campaign’s purpose (e.g., “Book Appointments”)
• Progress bar — A visual indicator showing what percentage of contacts have been called
• Progress count — The number of completed calls out of total contacts (e.g., “45 / 100”)
• In Progress — How many calls are currently happening (shown during active campaigns)
• Failed — The number of calls that failed, shown in red if greater than zero

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Table View

The campaigns table shows these columns for each campaign:

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Campaign Details Page

For a deeper look at a specific campaign, click on it to open the details page. Here you will find:

• Status — The current campaign state
• Description — Your notes about the campaign’s purpose
• Goal — The campaign goal category
• Total Contacts — How many contacts are included in the campaign
• Completed — How many calls have finished
• Failed — How many calls did not connect or encountered errors

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Campaign Stats Bar

At the top of the Campaigns section, VozAgent shows a stats bar with real-time KPIs across all your campaigns for a selected time range (default: last 30 days). These metrics give you a high-level picture of your outbound calling performance. The stats bar also shows trend indicators comparing the current period to the previous period, so you can see if performance is improving or declining.

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Understanding Call Outcomes

Every call in a campaign ends with a specific outcome. VozAgent tracks these outcomes and shows a breakdown on the campaign details page so you can see exactly what happened with each contact.

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Outcome Types

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Outcome Breakdown

On the campaign details page, you will see a visual breakdown showing how many contacts ended with each outcome. This helps you understand the overall health of a campaign at a glance — for example, if most calls go to voicemail, you may want to run the campaign at a different time of day.

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Understanding Success Rate

The success rate tells you what percentage of completed calls were successful. VozAgent calculates it as:

(Completed Calls - Failed Calls) / Completed Calls x 100

Example: If a campaign has 80 completed calls and 5 failed, the success rate is:

(80 - 5) / 80 x 100 = 94%

A failed call typically means the contact did not answer, the call could not connect, or there was a technical error. Calls where the contact answered and spoke with the assistant are counted as successful, regardless of the conversation outcome.

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What Counts as a Failure

• The contact’s phone number is invalid or disconnected
• The call could not connect (network issues)
• The contact did not answer after ringing
• A technical error occurred during the call

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What Does Not Count as a Failure

• The contact answered but was not interested
• The call was short
• The assistant could not achieve the campaign goal

In other words, success rate measures call connectivity, not whether the campaign goal was met.

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Retry Logic

When a call does not connect (no answer or technical failure), VozAgent can automatically retry the contact. Retry settings are configured during campaign creation.

• Maximum retry attempts — How many times VozAgent will try calling a contact before giving up. Each contact starts at attempt 1 and can be retried up to the configured limit.
• Retry delay — How many minutes VozAgent waits between retry attempts. This prevents calling the same person repeatedly in a short time.

Contacts waiting for a retry show a status of Pending Retry in the campaign details. Retries are only processed while the campaign is in Active status — if the campaign is paused, retries are paused too. Tip: A good starting point is 2-3 retry attempts with a 30-60 minute delay between each. This gives contacts time to become available without being too aggressive.

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Monitoring Active Campaigns

While a campaign is running, results update in real time. You do not need to refresh the page. Here are some things to watch for:

• Progress bar movement — The progress bar fills as more contacts are called.
• In Progress count — Shows how many calls are happening right now. This number goes up and down as calls start and finish.
• Failed count — If failures start increasing, it may indicate issues with the contact list (invalid numbers) or connectivity problems.

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Reviewing Completed Campaigns

When a campaign finishes (all contacts have been called), it moves to Completed status and appears under the Sent tab. At this point:

• The progress bar shows 100%
• Final counts for completed and failed calls are displayed
• The success rate reflects the entire campaign

To review individual calls from a completed campaign, check the Call Activity page. Campaign calls appear in your call history alongside all other calls.

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Exporting Campaign Data

To download campaign results for reporting or sharing:

1. Go to the Campaigns page.
2. Click the Export CSV button in the filter bar.
3. A CSV file downloads with these columns:
   • Campaign name
   • Status
   • Total contacts
   • Completed contacts
   • Failed contacts
   • Creation date

The export respects your current search and filter settings. For example, if you are on the Sent tab with a date range filter, only matching completed campaigns are exported.

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Tips for Better Campaign Performance

• Clean your contact list. Remove invalid or disconnected phone numbers before creating a campaign. This directly improves your success rate.
• Test before publishing. A quick test call catches issues before they affect hundreds of contacts.
• Monitor early. Check in on the campaign shortly after publishing. If the first few calls are all failing, you can pause the campaign and investigate.
• Review call recordings. After a campaign completes, listen to a sample of recordings in Call Activity to understand how conversations went.
• Compare campaigns. Use the table view to compare success rates across campaigns and identify what works best.

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Next Steps

• Testing and Running Campaigns — How to test and publish campaigns
• Editing and Managing Campaigns — How to pause, resume, and duplicate campaigns
• Call Activity Overview — View individual call records from your campaigns