Campaign Performance

Outbound campaigns let you reach your contacts at scale with automated AI-powered calls. Tracking how those campaigns perform is essential to understanding what’s working and where to improve. This article explains the metrics available on the Campaigns page and how to use them.

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The Campaigns Page

Navigate to Campaigns in your dashboard sidebar to see all your campaigns. Each campaign displays key metrics directly on its card, giving you a quick overview without needing to open individual details. You can view campaigns in two layouts:

• Card view — Each campaign appears as a card with metrics, progress bar, and action buttons. This is the default view.
• Table view — A compact list format showing the same information in rows and columns. Toggle between views using the layout buttons in the top-right corner.

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Campaign Status

Every campaign has a status that tells you where it is in its lifecycle: Status is shown as a colored badge on each campaign card. Active campaigns also have a toggle switch that lets you pause or resume them directly from the card.

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Key Metrics Per Campaign

Each campaign tracks three core metrics:

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Total Contacts

The total number of contacts included in the campaign. This is the full list of people your assistant will attempt to call. You set this when you create the campaign by selecting contacts or importing a list.

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Completed Contacts

The number of contacts who have been successfully called. A call counts as completed when the conversation finishes, regardless of the outcome. The completed count steadily increases as the campaign progresses.

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Failed Contacts

The number of contacts where the call could not be completed. This might happen if:

• The phone number was invalid or disconnected
• The caller didn’t answer after multiple attempts
• A technical issue prevented the call from connecting

A high failure rate may indicate issues with your contact data (such as outdated phone numbers) rather than a problem with the campaign itself.

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Progress Tracking

For campaigns with contacts assigned, a progress bar shows how far along the campaign is. The bar fills from left to right as contacts are called. Above the progress bar, you’ll see the count displayed as a fraction (e.g., “42 / 150”), showing completed contacts out of the total. For active campaigns, an additional In Progress counter shows how many calls are currently underway at that moment.

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Campaign Goals

When creating a campaign, you can set a goal that describes the purpose of the outreach. Common goals include:

• Follow up with leads from last month
• Remind customers about upcoming appointments
• Re-engage customers who haven’t booked in 90 days
• Announce a seasonal promotion

The goal is displayed on the campaign card and detail page for quick reference. It doesn’t affect how the campaign runs — it’s there to help you and your team understand the campaign’s purpose at a glance.

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Filtering and Searching Campaigns

The Campaigns page provides several ways to find specific campaigns:

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Status Tabs

Tabs across the top of the page let you filter by status:

• All — Every campaign regardless of status
• Draft — Only drafts
• Scheduled — Only scheduled campaigns
• Active — Only currently running campaigns
• Sent — Only completed campaigns

Each tab shows a count of campaigns in that status (e.g., “Active (3)”).

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Search

Use the search bar to filter campaigns by name or description. This is helpful when you have many campaigns and need to find a specific one.

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Date Filters

Click the Filters button to open a date picker. You can filter campaigns by their creation date to see only those created within a specific range.

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Exporting Campaign Data

To download your campaign data as a CSV file:

1. Click the Export CSV button in the toolbar area of the Campaigns page.
2. A CSV file downloads automatically.

The export includes the following columns for each campaign: This data can be opened in Excel, Google Sheets, or any spreadsheet application for further analysis.

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Campaign Detail View

Click View Details from a campaign card’s menu (the three-dot icon) to open the full campaign detail page. This page shows:

• Campaign name and description
• Status with a badge
• Goal (if one was set)
• Total contacts, completed, and failed counts

The detail view gives you a deeper look at the campaign’s configuration and results.

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Managing Active Campaigns

While a campaign is running, you have several controls:

• Pause — Temporarily stop the campaign. No new calls will be made until you resume. Calls already in progress will complete normally.
• Resume — Restart a paused campaign from where it left off.
• Active/Paused toggle — A quick switch on the campaign card to pause or resume without opening the detail view.

For draft campaigns, you have additional options:

• Test Campaign — Make a test call to verify the assistant’s behavior before publishing.
• Publish — Start the campaign and begin calling contacts.
• Edit — Modify the campaign’s settings, contacts, or script.

For completed or cancelled campaigns:

• Duplicate — Create a copy of the campaign with the same settings, useful for running a similar campaign with a new contact list.
• Delete — Permanently remove the campaign.

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Tips for Improving Campaign Performance

• Clean your contact list — Remove invalid or outdated phone numbers before launching. This reduces your failure rate and saves call credits.
• Test before publishing — Use the Test Campaign feature to call yourself or a team member first. Make sure the assistant sounds right and handles the conversation well.
• Set clear goals — Writing a specific goal helps you measure success. “Follow up with 50 leads from January” is more actionable than “Make calls.”
• Review failed contacts — After a campaign completes, check the failure count. If it’s high, review the contact data for issues.
• Start small — For your first campaign, try a small group of contacts (10-20) to get comfortable with the process before scaling up.
• Monitor active campaigns — Check in on running campaigns periodically. If the failure rate climbs unexpectedly, pause the campaign and investigate.

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Related Articles

• Creating a Campaign — Step-by-step guide to setting up an outbound campaign.
• Testing and Running Campaigns — How to test, publish, and manage campaigns.
• Managing Contacts — Organize and maintain your contact list.
• Key Dashboard Metrics — Understand the metrics on your main analytics dashboard.
• Exporting Analytics Data — Export call data and analytics from VozAgent.